How Does Mobile App Design Improve App Engagement?

Mobile apps have significantly transformed how people use their smartphones. In the modern era, individuals seek their smartphones to complete simple tasks like booking movie tickets, search for information or order food online using dedicated mobile apps. According to a survey by Daily Mail, an average person checks his/her mobile 85 times a day. The increased smartphones usage is a result of interactive mobile apps that have made users habitual of their smartphones.

According to another survey, a mobile phone user spends 85 per cent of the time while browsing a mobile app. But only a few apps see returning users and engage with an app. To improve mobile app engagement is a challenging task for any mobile app developer and attractive mobile app design holds the key to succeeding at increasing mobile app engagement statistics.

The most engaging mobile phone apps are known to offer delightful user experience owing to the attractive user interface. When an app offers a delightful user experience through a mobile app, a user tends to come back owing to the app’s value proposition and delight quotient. An app design must not be too simple to not be attractive while at the same time not be too complex to complicate the basic functionality. The best app design is one that blends every design element to improve the core functionality of the app.

Growth-oriented Mobile App Design Trends for Improving Engagements

Let us look at some of the best mobile app design trends that have the potential to improve app engagements.

Develop a Personalized User Interface

A highly engaging mobile app is successful because it delivers a personalized experience to every user based on purchasing history, age, gender, interests and shopping preferences. A mobile app design must generate interest, enhance usability and provide experiences tailored as per the needs. Developing a personalized user interface enhances the user experience and engages a user to keep browsing. This strategy is ideal for enhancing the engagement and improving revenues of shopping apps where the user looks forward to buying products according to his/her choice.

Intuz- a leading app design company is leveraging the benefits offered by personalized UI for improving engagements for mobile apps. For example, we have created the UI for an online eyewear store with a wide range of sunglasses, contact lens, spectacles, etc. to offer a personalized shopping experience and hence increasing engagements.

Focus on Small Touches with Respect to Color & Design Elements

Having a mobile app design that focuses on small details such as colour palette, design elements, placement, typography, etc. can lead to long-term and sustained impact on the app engagements. A mobile app designer must have a creative bent and keen eye towards what will click and what will not and must focus on the look, feel and finish of the overall design. Every aspect right from an icon’s animation on tap to the way banners and sliders are placed define an app’s personality and must offer a delightful experience for a user. The small details that might be rudimentary for someone, hold the key to engaging audiences for successful apps. So, every element must be developed and used to create a long-lasting impression on a user’s mind and motivate him to come back for use.

Intuz experimented with attractive colours and design elements while developing a UI concept for a fitness & workout app. The company focused on bringing finesse to design elements that led to increased engagement and appreciation by the brand and users.

Leveraging the Potential of Minimalism

A minimalistic approach towards mobile app design helps a designer give appropriate space to thousands of in-built features of a mobile app. A minimalistic approach also eases app navigation for a user and improves convenience that makes a user habitual to an app. A minimalistic approach towards design leads to the development of an intuitive and interactive design that surely improves app engagements.

As an app is built to fasten a process, a mobile app design must be complementing to the basic functionality of the app that will make a user stick to the mobile app for a long time. At no stage, a mobile app complicates the usage of basic features. Intuz understood the importance of a simple and intuitive user interface for best results and developed a beautiful UI for a medical aggregation app to be used by doctors. The user interface without overcomplicating things made it easier for doctors to access information and perform basic tasks for which the app was conceptualized.

Simplify Access to Basic Features & Functionalities

A mobile app design must amplify the core functionalities & features of an app. Using simple, impactful design and a better user experience, a mobile app must grab the attention of a user while simplifying access to the basic features of the apps. The design of a mobile app should not be loud and be as such that a user should not feel confused and can smoothly use different features. By reducing steps, trimming extra menus and blending in-app page design to overall brand appeal, a mobile app design can engage a user for longer times and motivate him to come back to the app.

Intuz developed a simple and feature-oriented UI for an offer and deals app that aims at improving functionality by offering the best user experience through simple yet effective app design.

Keeping in mind some of these modern app design trends, an app designer can pioneer the art of ensuring increased app engagement. Intuz has a team of highly experienced and expert app designers, who keep the business goals in mind while designing a mobile app.

Also, they are focused on bringing the best app design trends from all over the world to ensure that the Android and iOS app development activity succeeds for a business ensuring better user engagement as well as increased revenues. Intuz also helps a business with custom app mobile development, making it one of the most reliable names in the global app development landscape.

Wrapping up

Believably, providing users with an interface offering a great and seamless experience on a mobile application helps increase the application’s capability to retain more users and increase the application’s likeability.

If you are finding it challenging to grab more audience to your mobile application, you cannot afford to miss out on collaborating with our experts at Intuz.

This blog was originally published on on April 19, 2021.




Techno-commercial leader heading Intuz as head of Strategy.

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Pratik Rupareliya

Pratik Rupareliya

Techno-commercial leader heading Intuz as head of Strategy.

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