Pratik Rupareliya

Nov 9, 2021

5 min read

8 Super-effective Tips To For Cross-Platform App Design Strategies

Just when companies started facing the heat because of developing the same app twice — once for Android and another time for iOS — cross-platform frameworks arrived and seamlessly resolved conflicts.

With the onset of cross-platform app development, businesses enjoyed several benefits. From coding their app just once (instead of the conventional twice) and minimizing their time to market to extensively cutting down on their app development expenses, cross-platform app development indeed arrived as a blessing for bootstrapped businesses, startups and newly-established companies. According to a survey, close to 80% of the respondents also reported cross-platform apps were faster to develop and involved much less expenses.

Today, cross-platform apps have become phenomenal in their functionalities and aesthetics that it is almost impossible to tell from a customer perspective if they are using a native app or a cross-platform app.

So, if you’re someone who is eyeing rolling out a cross-platform app for your business, this extensive guide to mobile app development will give you all the insights and details you need to know. We will also share some super-resourceful mobile app design tips with respect to cross-platform app development.

What Is Cross-Platform App Development And Why Should You Choose It?

When you code just once and roll out an app by just tweaking it according to the distinct guidelines set by platforms, it’s called cross-platform app development. As a developer or a business, you can experience the following benefits with this approach:

● You can reuse your code for the operating system you intend to launch your app on. You don’t have to start coding from scratch every time.

● Your expenses are reduced by half as you no longer have to invest individually in expensive native app development tools, frameworks and development teams. A team of cross-platform developers will do the job for you.

● Your time to market is drastically reduced, giving you an edge over your competitors.

● It’s comparatively easier to implement cross-platform apps.

● You can deliver a unanimous experience to your customers regardless of the device they use.

Resourceful Tips To Design Effective Cross-Platform Apps

With a basic understanding of the concept, let’s look at some crucial tips on designing cross-platform apps.

Bring In Consistency Across Platforms

When your users have a different experience when they use the same app on two different platforms, they would feel dejected. Even a minor change in the layout or a slightly larger CTA could make all the difference. So, have a fixed layout, UI UX elements like typeface and colour schemes, responsiveness and more to deliver that experience.

The experience your users have on your app has to be universal or rather unanimous. That’s the advantage of the cross-platform apps we discussed as well.

Prepare UI Guidelines For Both Platforms

Though you need to code almost just once to develop a cross-platform app, you need to consider a lot of platform-specific factors when you have to implement and deploy your app. There are restrictions and standards dictated by platforms that you must adhere to.

That’s why we recommend developing UI guidelines for both platforms and having developers know them in and out even before they start working on a project. This way, they will know how to best incorporate features for a specific platform, a few workarounds for some probable glitches and platform-based best practices.

Forget iOS When You Design For Android

For the uninitiated, Apple takes its app design guidelines very seriously. What most developers do is start developing the iOS version and then port it for Android devices, conveniently ignoring the guidelines established by Android.

However, that’s something you should consider avoiding. Instead of porting, work on meeting individual guidelines set by platforms to deliver a more native-like experience to users. Forget iOS when you develop Android apps and vice versa.

Maintain Brand Uniformity

Your brand represents a value or a principle and it is reflected through its messaging, colour schemes, layout, UI UX experiences, tone of voice and more. When you develop cross-platform apps, you need to keep all these elements consistent to ensure your users have an Omni-platform experience.

This helps in increasing brand recall value, credibility and ultimately loyalty. Some sort of expectation automatically builds up at the back of your consumers’ minds eventually.

Make User Experience A Priority

A lot of confusion surrounding app experiences, interactions and functionalities can be avoided when developers start prioritizing users over anything else. Development frameworks, databases, engines and more are problems of developers to tackle. What remains constant are users and how they perceive your app and leverage its potential to resolve their real-world concerns. So, reverse engineer the process and you will have fixed almost 80% of all your challenges.

Keep Navigation Smooth

Platforms are not just divided by internal guidelines and operating systems but in terms of hardware peripherals as well. Android devices have a dedicated ‘Back’ button for navigational purposes. Users can tap on them and go back to their previous screens. However, iOS devices have just one main button embedded on their devices. Navigation options are implemented on the software side.

That’s why you need to pay extra attention when developing navigation options for your users. iOS development requires minor changes in layouts to accommodate the buttons. So, at the end of the day, let your users navigate smoothly from one page or menu to another.

Go For A Minimalistic Design Approach

Users are never fans of clutter. This is the age of minimal design, where consumers believe less is more. One of the most effective ways to make your app look captivating and premium is by taking the minimalist approach to designing your UI and layout. Keep as few icons as possible, use larger text and appropriate typeface, embed tile-based icons and have enough white space for users to make sense of all the information you’ve presented to them.

Build Native Layouts

Stick to building native layouts for your apps for best results and user experiences. Make use of respective code builders and take a ground-up approach to develop your layout. This will allow you to roll out an app that makes the best use of screen sizes or devices it was designed for and deliver a seamless app experience.

Wrapping Up

Building a cross-platform app is quite complicated despite it seeming pretty straightforward from the outlook. The next time you’re working on a cross-platform app project, follow and implement these tools and launch an app that is not just stable but impactful on all platforms.