5 Unbeatable App Marketing Strategies Every Business Must Know

For a long time, mobile traffic was hovering around the 49% mark since the beginning of 2016. However, all of that changed almost five years later. In 2020, mobile phones were responsible for 50.81% of global website traffic.

The same year, the total number of mobile users worldwide stood at 6.95 billion. Quite interestingly, the future of mobile belongs to the hands of Gen Z, which primarily consists of people aged 16 to 24.

What’s your opinion on these statistics? For a layman, it is representing the emerging growth of mobile app market. However, it’s a sign of tough competition for businesses who already have their apps on board or who are planning to launch their apps.

As of the third quarter of the year 2020, Android users have the flexibility to choose from 2.87 million apps, thus making the Google Play store the biggest marketplace for downloading apps. On the other hand, Apple Store takes the second spot with 1.96 million apps available for download.

What is Mobile App Marketing?

This is a paramount activity to promote the app before and after the launch. However, its planning has to start along with the app development. App marketing covers a suite of marketing activities including Social Media Marketing, Press Releases, App Reviews, App Preview Videos, Social Bookmarking, and much more.

However, it’s not something you can go for DIY. To get immense success from marketing activities, one needs deep insights into market and capability to plan unbeatable strategy.

Here, we are going to share 5 unbeatable app marketing strategies for businesses and app owners. Let discuss each them in detail.

Key Mobile App Marketing Strategies

1) App-Store Optimization (ASO)

ASO is the core app marketing activities. Set appropriate keywords, meta-data, and description to optimize the rank of your mobile app on App Store and Play Store. Select relevant and right keywords and use them in app’s title to drive interested individuals rather than random mass. Optimization of app icons and screenshots are equally essential to maximize visibility and engagement.

Strategize your ASO efforts for Apple App Store and Play Store in a way that you can get maximum ROI at least investment.

2) Social Media Marketing

Choose suitable channel for effective marketing of the mobile app. Undoubtedly, social media is one of the tremendous platforms to speak to your selective audience. Stay active on all social media platforms such as Facebook, Twitter, Google Plus, LinkedIn, etc. with creative posting and engagement strategies mobile app marketing.

Promote your app on social media to get customers’ attention. Additionally, remind them to download updated version of the app via email whenever you release new upgrades. More downloads optimize your app ranking on application stores.

3) Use Ads to Acquire Customers

If you are pretty clear about the target audience, then social media ads help you in reaching out to specific customer base. Send the ads to selective people who are really interested in your app. It will reduce the cost of your ad campaign and maximize ROI.

Another way is mobile advertising. Use the power of CPI campaigns to seize attention of your customers. Google also helps by publishing your ads to the target market while they are looking for the stuff in mobiles. Prominent ad networks share your ad with specific and targeted publishers. The publishers drive quality users by engaging them through your mobile content and app.

4) Media Outreach and Reviews

One of the most considered tactics is to create and publish Press Release. Be the talk of the town by publishing the news about your mobile app on well-known tech news sites or any relevant platform time by time. Communicate with your customers and spread awareness about your mobile app by pitching its unique offerings.

One size fits all approach is not fair while you are doing extensive marketing efforts. Launching of a single app for world-wide market will not generate expected outcome. Target the specific region or country one by one and accordingly localize your app. It generates huge and quality customer base with positive reviews.

5) User Engagement and Plan Incentives

If users download your app, it shows their interest. However, the challenge is to maintain their interest. It is the challenge for every app owner. So, design a smart user engagement plan to sustain in the competitive market.

Offer tangible incentives for your audience like permit them to share the apps with their friends, give them points for sharing or downloading the app, etc. It will encourage them to promote your app across their circle.

5 Reasons Why Mobile Marketing Is Important for Your Business

1. As mentioned before, mobile accounts for almost 51% of the world’s website traffic. Moreover, Americans spend at least 10 hours a day on their mobile phones. That makes mobile the most optimal channel to reach your target audience.

2. Sure, desktops have been around longer than mobile devices. But ads on the web can be blocked. That is not always possible on mobile. Plus, the amount of time people spend glued on their phones cannot be denied or ignored. You have the opportunity to deliver a smooth user experience without disrupting anything.

3. You have the audience’s attention on mobile. Since they are always being bombarded with marketing messages from left, right and center, there is a high chance that within the first five minutes of receiving a text, 82% of consumers will read it. You have to leverage that and craft a witty message that will stop your target audience dead in their tracks on mobile.

4. Mobile can help businesses form a long-term relationship with their customers. With mobile marketing, you can select the best strategy and decide what works for your target audience and approach them in the right way.

5. Everyone else is doing mobile marketing. Yes, that is right — including your competitors. If you need a big reason to start mobile marketing, then here it is. Do it because your competitors are doing a great job in serving customers on mobile. You are losing out on potential customers by not doing anything. Therefore, get on the bandwagon and start marketing on mobile today!

Intuz mobile app marketing experts design exclusive marketing strategies for businesses. We commit for imminence app downloads by target audience. Get in touch with our team to drive increased visibility, engagement, conversions and revenue for your business from App Store and Play Store.